Episode 4: Missing the Metrics
Episode 4: Missing the Metrics Metrics are a massive subject for all Communications leaders in every area of our field – PR, internal communications, executive communications – you name it. In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss. How to approach […]
Episode 2: Communication Leader’s Top Problems & Fixing Them
Episode 2: Communication Leader’s Top Problems & Fixing Them Overworked, understaffed, under-resourced, and overwhelmed. Sound about right? It’s a common description for Communications leaders working in a corporate environment. In this episode of The Communications Business Advisor Podcast, Tara McDonagh emphasizes the need to align communications’ work with company business goals through a long-term strategy, […]
Episode 1: Edit Business Decisions
Episode 1: Edit Business Decisions The most important work we do as professional communicators, meaning PR, Internal Comm. Public Affairs and related fields, lies in advancing business goals and protecting brands using the lens of Communications to advise. In this powerful first episode of the Communications Business Advisor Podcast, host Tara McDonagh guides listeners through […]