We’re Not Afraid to
Shake,things up
Because we know real change starts by doing things differently.
We’re Not Afraid to Shake,things up
Because we know real change starts by doing things differently.
Our Mission
We’re on a mission to help Communications executives and their teams end triage mode and elevate their departments’ reputations as critical business advisors.
We partner with you to embrace the critical role you play, educating the executives around you, and doing things differently so you can experience the respect and recognition you deserve, and increase the impact communications functions have at work.
Our Vision
Together, we’re working to achieve a corporate world where Communicators aren’t only invited but are EXPECTED to act as critical advisors, with an equal share of voice at the decision-making table.
We Go Beyond the Basics of Comms. Strategy
We’re not just in the business of Communications strategy. We’re also in the business of opening the doors for communications teams to embrace their role as critical advisors so they can make a massive impact on the business.
Our approach is rooted in a commitment to learning about your strengths, challenges and areas for growth. From there, we provide personalized guidance to empower your team as critical advisors, helping them execute effective strategy, gain executive-level buy-in (one of the most critical steps in the process), and elevate the Communications function in the company.
The shift starts with one
leader team member executive company
The shift starts with one leader team member executive company
at a time
Could you be next?
Advance your teams’ continuous growth, lasting impact and respected reputation as Communications Business Advisors.
Receive personalized guidance to help you lead with greater impact, respect, and maximize your career growth, forever.
Join an elite community of women leaders in corporate in-house communications roles on a mission to create a tsunami of change in Corporate Communications.
Meet Tara McDonagh
Corporate Communications Strategist & Activist Change Maker & Trailblazer Career Catalyst Coach & Mentor Confidence Cultivator & Industry Leader
You're not a Communications Waitress
You didn’t sign up to be a task-master or an order-taker, yet it feels like that’s where you spend most of your time, right?
I’ve been there.
I’m Tara McDonagh and if there’s one thing you need to know about me it’s that I believe Communications departments should be treated as business advisors first and communications product-producers distant second.
If you agree, we’ll get along great.
With 25 years of experience in corporate and agency communications, I know the massive impact that thoughtful, strategic communications can have on achieving business goals.
But I also know what happens when there’s a focus on busy work, not business work. When more time is spent in communication triage, strategic planning suffers, and with it, your department’s reputation.
I’m here to work alongside you, helping you and your team get to the bottom of what is and isn’t working so you can step fully into your role as strategic business advisors. I’ll equip you with a strategic long-term plan (and help you get executive buy-in) that aligns with business goals and generates results. You get off the merry-go-round of constant triage and elevate your team’s reputation as a result.
My Approach
I love a good hoodie and some humor – but don’t be fooled – I take excellence seriously.
I’ve helped companies establish or reposition brand presence, get sold, manage change through acquisitions, change strategy or structure, manage business-threatening crises, earn the next round of funding, launch or grow products, go public, and more. I’ve built Comms. teams from scratch and rebuilt department reputations. I’ve both led and advised public relations, internal communications, crisis communications and public affairs teams at Fortune 500 companies and at small startups—and everything in between. I use my unique skills and signature frameworks to achieve lasting change inside the organization while gaining respect for the function as a critical advisor.
How? It’s not through a one-size-fits-all approach, that’s for sure.
I get to know your company, your role, your pain points, and your goals. Together, we’ll peel back the layers holding you and your team back so we can develop the right systems and strategies to propel you to long-term success.
The goal is to help you achieve better results through an authentic approach that works, and that might mean making difficult decisions, trying new things, and considering alternative strategies.
If that sounds like what you need, be sure to check out my corporate services, coaching offers, or the Raise the Tide™ community.
Level Up Your Inbox
Finally, a reason to want to check your email. Helpful tidbits, illuminating hot takes, inspiring advice from fellow Communications leaders, and important announcements sent right to your inbox. Don’t worry, I hate spam too. I’ll just share the good stuff.
