Episode 13: All Things Internal Communications Strategy
Episode 13: All Things Internal Communications Strategy In this episode of The Communication Business Advisor Podcast, host Tara McDonagh discusses the challenges internal communicators face with Rachel Miller, founder of All Things IC, and author of Internal Communication Strategy. Listeners will hear Tara and Rachel discuss: Challenges in creating an internal communications strategy and maintaining its […]
Episode 12: The Shadow Communicator
Episode 12: The Shadow Communicator In this episode of the Communications Business Advisor Podcast, Tara McDonagh explores the concept of the “shadow communicator”—individuals hired within specific business areas to handle communications tasks independently of the central communications team. Listeners will hear about: The challenges these shadow communicators pose, such as undermining established communication efforts and spreading […]
Episode 11: HR and Marketing, We Need to Talk
Episode 11: HR and Marketing, we need to talk We’re wrapping the first season of the Communications Business Advisor Podcast! But not before we talk about HR and Marketing … and Comms too. The HR and Marketing departments can be powerful allies, AND they can also be kind of a nightmare to work with. Let’s […]
Episode 10: The Agency Impact in Corporate Communications
Episode 10: The Agency Impact in Corporate Communications “If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” –Tara McDonagh […]
Episode 9: The Next Dirty “P” Word…Prioritizing
Episode 9: The Next Dirty “P” Word…Prioritizing “It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more.” –Jessica Onick The dirty word on this episode of the podcast is “prioritization.” Host, […]
Episode 8: The First Dirty ‘P’ Word…Process
Episode 8: The First Dirty ‘P’ Word…Process Process––you’re not alone if that word makes you cringe. You may find processes stifling to your creativity or just generally something that’s a necessary evil. On this episode of the Communications Business Advisor podcast, Tara challenges the way we think about processes. It’s time to turn the dirty […]
Episode 7: All Things Measurement
Episode 7: All Things Measurement “If you’re not measuring, you don’t know if you’re successful.” –Natalie Papaj Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications – internal and external. In this episode of the Communications Business Advisor Podcast, Tara and Natalie […]
Episode 4: Missing the Metrics
Episode 4: Missing the Metrics Metrics are a massive subject for all Communications leaders in every area of our field – PR, internal communications, executive communications – you name it. In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss. How to approach […]
Episode 2: Communication Leader’s Top Problems & Fixing Them
Episode 2: Communication Leader’s Top Problems & Fixing Them Overworked, understaffed, under-resourced, and overwhelmed. Sound about right? It’s a common description for Communications leaders working in a corporate environment. In this episode of The Communications Business Advisor Podcast, Tara McDonagh emphasizes the need to align communications’ work with company business goals through a long-term strategy, […]
Episode 1: Edit Business Decisions
Episode 1: Edit Business Decisions The most important work we do as professional communicators, meaning PR, Internal Comm. Public Affairs and related fields, lies in advancing business goals and protecting brands using the lens of Communications to advise. In this powerful first episode of the Communications Business Advisor Podcast, host Tara McDonagh guides listeners through […]