Episode 50: Fifty Episodes In, Here’s What I Got Wrong
Episode 50: Fifty Episodes In, Here’s What I Got Wrong Fifty episodes in, Tara McDonagh is looking back at some of the things she’s said on the Communications Business Advisor™ Podcast and admitting that she’d say a few of them differently today. The mission hasn’t changed. Tara still believes Communications and the people in it […]
Episode 49: Yes AND … ! What Gini Dietrich and I Learned From Each Other
Episode 49: Yes AND … ! What Gini Dietrich and I Learned From Each Other What happens when two communications leaders who have been circling each other’s work for years finally sit down for a conversation? In this episode of the Communications Business Advisor™ Podcast, Tara McDonagh is joined by Gini Dietrich, creator of the […]
Episode 34: The Path to CCO+ with Bianca Olson
Episode 34: The Path to CCO+ with Bianca Olson Welcome to the Communications Business Advisor™ podcast with host Tara McDonagh. In this episode, Tara sits down with Bianca Olson, Chief Communications Officer at HMH (Houghton Mifflin Harcourt)—a learning company focused on the K–12 market—where she reports directly to the CEO. Bianca traces her path from agency PR […]
Episode 7: All Things Measurement
Episode 7: All Things Measurement “If you’re not measuring, you don’t know if you’re successful.” –Natalie Papaj Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications – internal and external. In this episode of the Communications Business Advisor Podcast, Tara and Natalie […]
Episode 4: Missing the Metrics
Episode 4: Missing the Metrics Metrics are a massive subject for all Communications leaders in every area of our field – PR, internal communications, executive communications – you name it. In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss. How to approach […]