Episode 34: The Path to CCO+ with Bianca Olson
Episode 34: The Path to CCO+ with Bianca Olson Welcome to the Communications Business Advisor™ podcast with host Tara McDonagh. In this episode, Tara sits down with Bianca Olson, Chief Communications Officer at HMH (Houghton Mifflin Harcourt)—a learning company focused on the K–12 market—where she reports directly to the CEO. Bianca traces her path from agency PR […]
Episode 7: All Things Measurement
Episode 7: All Things Measurement “If you’re not measuring, you don’t know if you’re successful.” –Natalie Papaj Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications – internal and external. In this episode of the Communications Business Advisor Podcast, Tara and Natalie […]
Episode 4: Missing the Metrics
Episode 4: Missing the Metrics Metrics are a massive subject for all Communications leaders in every area of our field – PR, internal communications, executive communications – you name it. In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss. How to approach […]