Episode 7: All Things Measurement
“If you’re not measuring, you don’t know if you’re successful.” –Natalie Papaj
Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications – internal and external.
In this episode of the Communications Business Advisor Podcast, Tara and Natalie address questions on:
- Aligning your metrics with business objectives
- The many uses for measurement
- Balancing time/bandwidth with measurement and analysis
- Creating a culture of measurement
- What Natalie uses for measurement in her role at Wells Fargo (and why)
Links & Resources:
Natalie Papaj on LinkedIn –– www.linkedin.com/in/nataliepapaj/
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Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.
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