Episode 46: The Strategy That Isn’t Working
Episode 46: The Strategy That Isn’t Working In this third episode of the strategy series, Tara McDonagh tackles one of the most frustrating realities for communications leaders: you built the communications strategic plan … and it still isn’t working. The issue isn’t always the communications strategy itself. More often, it’s what happens after it’s built. […]
Episode 44: Long-Term Planning Is Dead (No, It Isn’t)
Episode 44: Long-Term Planning Is Dead (No, It Isn’t) Welcome back to the Communications Business Advisor™ podcast with host Tara McDonagh. In this episode, Tara tackles a narrative that’s gaining traction in the field: that long-term planning no longer works in today’s constantly shifting environment. Her take is clear. That thinking is not only incorrect, […]
Episode 28: How Can You Even Plan Right Now?
Episode 28: How Can You Even Plan Right Now? Welcome to Episode 28 of the Communications Business Advisor™ podcast with Tara McDonagh. Today, Tara tackles a big question for communications leaders: how do you create a long-term plan in uncertain, volatile times like right now? She shares practical strategies to help Communications Leaders make it […]
Episode 21: “How Important Is It?”
Episode 21: “How Important Is It?” Welcome back to the Communications Business Advisor Podcast! This episode dives into a fundamental question every communications leader should ask: “How Important Is It?” Tara McDonagh shares insights from a recent strategic planning session with a comms team, where the question revealed surprising opportunities for efficiency, clarity, and advocacy. If you’re […]
Episode 17: How to Work with Tara
Episode 17: How to Work with Tara Welcome to another episode of the Communications Business Advisor™ podcast with your host, Tara McDonagh. In this episode, Tara delves into the ways Communications leaders and their teams in Corporate environments work with her and her company, Tara McDonagh Communications (TMC). TMC Consulting Tara provides a glimpse into the […]
Episode 16: I Have a Comms Strategy — Now What?
Episode 16: I Have a Comms Strategy — Now What? Welcome to another episode of the Communications Business Advisor™ podcast with your host, Tara McDonagh. This episode is all about taking that shiny new Communications Strategy off the shelf and turning it into something operational. You’ve finally crafted that amazing Communications Strategic Plan. Congratulations! What […]
Episode 2: Communication Leader’s Top Problems & Fixing Them
Episode 2: Communication Leader’s Top Problems & Fixing Them Overworked, understaffed, under-resourced, and overwhelmed. Sound about right? It’s a common description for Communications leaders working in a corporate environment. In this episode of The Communications Business Advisor Podcast, Tara McDonagh emphasizes the need to align communications’ work with company business goals through a long-term strategy, […]