Episode 11: HR and Marketing, We Need to Talk
Episode 11: HR and Marketing, we need to talk We’re wrapping the first season of the Communications Business Advisor Podcast! But not before we talk about HR and Marketing … and Comms too. The HR and Marketing departments can be powerful allies, AND they can also be kind of a nightmare to work with. Let’s […]
Episode 10: The Agency Impact in Corporate Communications
Episode 10: The Agency Impact in Corporate Communications “If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” –Tara McDonagh […]
Episode 9: The Next Dirty “P” Word…Prioritizing
Episode 9: The Next Dirty “P” Word…Prioritizing “It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more.” –Jessica Onick The dirty word on this episode of the podcast is “prioritization.” Host, […]
Episode 8: The First Dirty ‘P’ Word…Process
Episode 8: The First Dirty ‘P’ Word…Process Process––you’re not alone if that word makes you cringe. You may find processes stifling to your creativity or just generally something that’s a necessary evil. On this episode of the Communications Business Advisor podcast, Tara challenges the way we think about processes. It’s time to turn the dirty […]
Episode 7: All Things Measurement
Episode 7: All Things Measurement “If you’re not measuring, you don’t know if you’re successful.” –Natalie Papaj Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications – internal and external. In this episode of the Communications Business Advisor Podcast, Tara and Natalie […]
Episode 6: Career Growth Without EVEN MORE Personal Life Sacrifice
Episode 6: Career Growth Without EVEN MORE Personal Life Sacrifice Can you truly grow your career without working EVEN more? This is a key question host, Tara McDonagh, is asked regularly by ambitious, exceptional, overachieving women. The assumptive answer is always – no. What most of us have always seen and assumed is that when […]
Episode 5: What About the Women?
Episode 5: What About the Women? Women dominate the Communications field in numbers, but not in leadership roles. Why? Couple gender bias together with our misunderstood and oversimplified field and we have a fight on our hands. In this episode of The Communication Business Advisor Podcast, Tara McDonagh explains: Equal Pay Day and International Women’s […]
Episode 4: Missing the Metrics
Episode 4: Missing the Metrics Metrics are a massive subject for all Communications leaders in every area of our field – PR, internal communications, executive communications – you name it. In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss. How to approach […]
Episode 3: Love for Feedback & Hate for the 360
Episode 3: Love for Feedback & Hate for the 360 Why is normalizing asking for feedback so helpful and 360 reviews so awful for Communications and PR Pros? In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: How to normalize getting feedback continuously and why – as an entire team. Asking for […]
Episode 2: Communication Leader’s Top Problems & Fixing Them
Episode 2: Communication Leader’s Top Problems & Fixing Them Overworked, understaffed, under-resourced, and overwhelmed. Sound about right? It’s a common description for Communications leaders working in a corporate environment. In this episode of The Communications Business Advisor Podcast, Tara McDonagh emphasizes the need to align communications’ work with company business goals through a long-term strategy, […]