Episode 17: How to Work with Tara
Episode 17: How to Work with Tara Welcome to another episode of the Communications Business Advisor™ podcast with your host, Tara McDonagh. In this episode, Tara delves into the ways Communications leaders and their teams in Corporate environments work with her and her company, Tara McDonagh Communications (TMC). TMC Consulting Tara provides a glimpse into the […]
Episode 16: I Have a Comms Strategy — Now What?
Episode 16: I Have a Comms Strategy — Now What? Welcome to another episode of the Communications Business Advisor™ podcast with your host, Tara McDonagh. This episode is all about taking that shiny new Communications Strategy off the shelf and turning it into something operational. You’ve finally crafted that amazing Communications Strategic Plan. Congratulations! What […]
Episode 15: Does Reporting Structure Matter?
Episode 15: Does Reporting Structure Matter? In this episode of the Communications Business Advisor™ podcast, Tara McDonagh explores the complexities of Communications (PR, Internal Comm. etc) reporting structures within organizations and answers the important question: Does it matter who Comms. reports to? . Dive into the debate about where communications should fit within a company’s hierarchy […]
Episode 14: From Communications Waitress to Business Advisor
Episode 14: From Communications Waitress to Business Advisor In this episode of the Communications Business Advisor™ podcast, host Tara McDonagh delves into the evolution of communications professionals from what she calls “communications waitressing” to becoming strategic communications business advisors. Tara takes listeners through the career journey—from starting with tactical tasks to eventually becoming proactive, strategic leaders within […]
Episode 13: All Things Internal Communications Strategy
Episode 13: All Things Internal Communications Strategy In this episode of The Communication Business Advisor Podcast, host Tara McDonagh discusses the challenges internal communicators face with Rachel Miller, founder of All Things IC, and author of Internal Communication Strategy. Listeners will hear Tara and Rachel discuss: Challenges in creating an internal communications strategy and maintaining its […]
Episode 12: The Shadow Communicator
Episode 12: The Shadow Communicator In this episode of the Communications Business Advisor Podcast, Tara McDonagh explores the concept of the “shadow communicator”—individuals hired within specific business areas to handle communications tasks independently of the central communications team. Listeners will hear about: The challenges these shadow communicators pose, such as undermining established communication efforts and spreading […]
Episode 11: HR and Marketing, We Need to Talk
Episode 11: HR and Marketing, we need to talk We’re wrapping the first season of the Communications Business Advisor Podcast! But not before we talk about HR and Marketing … and Comms too. The HR and Marketing departments can be powerful allies, AND they can also be kind of a nightmare to work with. Let’s […]
Episode 10: The Agency Impact in Corporate Communications
Episode 10: The Agency Impact in Corporate Communications “If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” –Tara McDonagh […]
Episode 9: The Next Dirty “P” Word…Prioritizing
Episode 9: The Next Dirty “P” Word…Prioritizing “It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more.” –Jessica Onick The dirty word on this episode of the podcast is “prioritization.” Host, […]
Episode 8: The First Dirty ‘P’ Word…Process
Episode 8: The First Dirty ‘P’ Word…Process Process––you’re not alone if that word makes you cringe. You may find processes stifling to your creativity or just generally something that’s a necessary evil. On this episode of the Communications Business Advisor podcast, Tara challenges the way we think about processes. It’s time to turn the dirty […]