COMMUNICATIONS BUSINESS
Advisor Podcast
Not invited to the table. Required at the table.
That’s my vision for this field. Join me.
Listen in for conversations on strategy, leadership, executive influence, and being a business advisor using the lens of communications to advise.
COMMUNICATIONS BUSINESS
ADVISOR
to,Podcast
Not invited to the table. Required at the table.
That’s my vision for this field. Join me.
Listen in for conversations on strategy, leadership, executive influence, and being a business advisor using the lens of communications to advise.
Latest Episode:

Episode 50: Fifty Episodes In, Here’s What I Got Wrong
Episode 50: Fifty Episodes In, Here’s What I Got Wrong Fifty episodes in, Tara McDonagh is looking back at some of the things she’s said on the Communications Business Advisor™ Podcast and admitting that she’d say a few of them differently today. The mission hasn’t changed. Tara still believes Communications and the people in it should be treated as critical business advisors. But after fifty episodes and years of working alongside communications leaders and their teams, her thinking about what that actually looks like has evolved. In this episode, Tara revisits four ideas she shared from the earliest episodes of
Recent Episodes:
Episode 10: The Agency Impact in Corporate Communications
Episode 10: The Agency Impact in Corporate Communications “If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” –Tara McDonagh People with an agency background
Episode 9: The Next Dirty “P” Word…Prioritizing
Episode 9: The Next Dirty “P” Word…Prioritizing “It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more.” –Jessica Onick The dirty word on this episode of the podcast is “prioritization.” Host, Tara McDonagh has invited Jessica
Episode 8: The First Dirty ‘P’ Word…Process
Episode 8: The First Dirty ‘P’ Word…Process Process––you’re not alone if that word makes you cringe. You may find processes stifling to your creativity or just generally something that’s a necessary evil. On this episode of the Communications Business Advisor podcast, Tara challenges the way we think about processes. It’s time to turn the dirty P word into something fun.
Episode 7: All Things Measurement
Episode 7: All Things Measurement “If you’re not measuring, you don’t know if you’re successful.” –Natalie Papaj Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications – internal and external. In this episode of the Communications Business Advisor Podcast, Tara and Natalie address questions on: Aligning your
Episode 6: Career Growth Without EVEN MORE Personal Life Sacrifice
Episode 6: Career Growth Without EVEN MORE Personal Life Sacrifice Can you truly grow your career without working EVEN more? This is a key question host, Tara McDonagh, is asked regularly by ambitious, exceptional, overachieving women. The assumptive answer is always – no. What most of us have always seen and assumed is that when you continue to rise in
Episode 5: What About the Women?
Episode 5: What About the Women? Women dominate the Communications field in numbers, but not in leadership roles. Why? Couple gender bias together with our misunderstood and oversimplified field and we have a fight on our hands. In this episode of The Communication Business Advisor Podcast, Tara McDonagh explains: Equal Pay Day and International Women’s Day – and why companies
Episode 4: Missing the Metrics
Episode 4: Missing the Metrics Metrics are a massive subject for all Communications leaders in every area of our field – PR, internal communications, executive communications – you name it. In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss. How to approach intentional metrics-gathering with business partners,
Episode 3: Love for Feedback & Hate for the 360
Episode 3: Love for Feedback & Hate for the 360 Why is normalizing asking for feedback so helpful and 360 reviews so awful for Communications and PR Pros? In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: How to normalize getting feedback continuously and why – as an entire team. Asking for feedback without using the word
Episode 2: Communication Leader’s Top Problems & Fixing Them
Episode 2: Communication Leader’s Top Problems & Fixing Them Overworked, understaffed, under-resourced, and overwhelmed. Sound about right? It’s a common description for Communications leaders working in a corporate environment. In this episode of The Communications Business Advisor Podcast, Tara McDonagh emphasizes the need to align communications’ work with company business goals through a long-term strategy, and making a compelling business
Episode 1: Edit Business Decisions
Episode 1: Edit Business Decisions The most important work we do as professional communicators, meaning PR, Internal Comm. Public Affairs and related fields, lies in advancing business goals and protecting brands using the lens of Communications to advise. In this powerful first episode of the Communications Business Advisor Podcast, host Tara McDonagh guides listeners through Communications acting as editor of
Tara McDonagh
Your Expert Advisor & Comms Strategist
I’ve spent nearly 30 years changing how the communications function is understood, engaged, and used at some of the world’s largest companies.
That’s what this work is built on.
When Communications is finally engaged at the level it deserves, the whole business benefits. I’ve seen the ripple effect firsthand, and it’s what I want for every Comms leader and team I work with.
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